The Norwegian Broadcasting Corporation (NRK) offers the Norwegian public a wide range of content with three national TV-channels, 14 national radio-channels and the website nrk.no.
NRK is financed by means of a license fee, and is mandated to offer public broadcasting via radio, TV and the internet. NRK’s social mandate is set out in the NRK placard, which is incorporated into NRK’s articles of association.
NRK's Corporate Strategy: A world class producer
NRK's ambition is to unite the people. NRK also should be independent, strengthen and contribute to developing Norwegian and Sámi language and culture. The NRK is also an important common reference.
This applies not only in times of crisis, but also during other events of both happiness and sorrow.
The aim is that 4 out of 5 shall use its content daily.
Norway’s biggest mediahouse
NRK is Norway’s biggest mediahouse. The broadcaster is state-owned and the Parliament (Stortinget) has given the mandate and the owner-role to the Ministry of Culture.
NRK has been given a special mandate to be a non-commercial, politically independent public broadcaster.
Around 3 500 employees situated in 56 departments throughout Norway work for NRK. The main office is located at Marienlyst, Oslo. In Tromsø, Trondheim and Bergen NRK have bigger regional centres.
Total budget is five billion NOK., 96 per cent coming from the license fee, which has to be paid by all households owning a television.
Guided by its public service remit, NRK does not serve any commercial or political interests, and provides strictly non-commercial programming, with no advertising apart from the sponsorship of some cultural and sporting events.
Read also: The broadcasting licence fee.
Almost nine out of ten use NRK
On any average day in 2014, 87 percent of the population used one or more of NRK's services on television, radio, text-TV, web or mobile.
73 percent of the population says the licence fee give them value for the money.
In five years, NRK’s daily reach has increased by ten percentage points, partly due to increased use of NRK's online and mobile content.
NRK's challenge has been to connect with the 12-29 age groups, and to audiences of immigrant origin. By consciously working with a multi-platform content strategy, NRK has improved its penetration in these audience groups.
NRK's three television channels have a combined market share of 37,6 percent in 2014.
The overall TV viewing was higher in 2014 than the years before after falling more years in a row. In 2014 the average Norwegian watched 174 minutes of television every day.
NRK's radio channels have a combined market share of 66 percent in 2014.
Mobile platforms exploding
When traditional use of radio and television have stable support among the public, the use of content on mobile platforms are increasing very quick these days.
84 percent of Norwegians has there own smartphones and 63 percent have access to a tablet (2014).
87 percent are online every day, nrk.no is the second biggest website, after vg.no, in Norway.
Read more: TV licence fee - Information in english
What NRK can offer
NRK deliver reliable and unbiased news, information and documentaries; NRK offer entertainment, sport and other mainstream content; a wide range of programs based on quality, relevance and credibility.
NRK has an important objective around analysing and decoding the news, not least through discussion and debate.
Decentralising the NRK is crucial in order to represent Norwegian society in content production. NRK has 13 regional offices across the country including three large production centres in Tromsø, Trondheim and Bergen, who hold responsibility for key genre areas such as science, belief and nature.
The regional offices deliver daily regional content on radio, television and online, ensuring a central core of NRK's network output is made in different parts of the country.
As well as news and coverage of current affairs, this crucially also applies to content for children, belief, entertainment and stories about everyday life. This gives a wider range of colour to programmes, strengthening the representation of children and adults throughout the country.
The NRK reflects the geographical diversity of Norway, provides a range of local programs and maintains a local presence.
NRK takes upon itself the special responsibility of providing quality content for children, the young and for minorities. It helps to strengthen Norwegian and Sami language, identity and culture. A large proportion of this provision is rooted in Norway and reflects Norwegian realities.
NRK’s television objectives form a three-channel strategy.
NRK1 is Norway’s biggest channel. It is varied and broad, and is intended to give Norwegian people shared understanding and great experiences across news, sport, drama, entertainment and documentaries.
NRK2 offers specialised knowledge, culture and current affairs. The channel offers a variety of thematic initiative, via theme nights or over longer seasons.
In 2012 the channel had, amongst other, topics on China, the U.S. presidential election and problems of poverty. In addition, the channel has followed the popular the minute-for-minute initiatives with live broadcasts from the Telemark Canal and the Nordland train Line.
NRK3 focuses on innovative Norwegian content and developing new talent. NRK3 has worked hard to develop several Norwegian series, and in 2012 the channel had great success with Norwegian productions.
Along with NRK P3, mP3 and initiatives from nrk.no, NRK3 provides content that is relevant for the younger age groups. NRK3 shares a channel with NRK Super, NRK’s children’s channel with a vision to create a world where children grow up and are important.
Radio digitisation in 2017
As the first country in the world The Norwegian Government has set 2017 as a date for the switch-off of Norway’s FM radio stations.
The decision to switch off all FM radio stations in 2017 follows up the radio digitisation mandate issued by the Storting (The Norwegian Parliament) in 2011.
Whereas the FM system only had space for five national channels, DAB already offers 22, and there is capacity for almost 20 more.
Read more: Radio digitisation in 2017
Until then you can hear the radio channels both as digital radio as well as FM-radio.
NRK has 14 radio channels. NRK P1, NRK P2, NRK P3, NRK mP3 and NRK Alltid Nyheter (Always News) are available on both FM, DAB and the Internet. On DAB and online we also broadcast NRK P1+, NRK P13, NRK Super (Children’s), NRK Folkmusikk (Folk Music), NRK Sport, NRK Jazz, NRK Klassisk (Classical), NRK Båtvær (Boat Weather), NRK Sápmi (Sami).
NRK P1 is Norway’s largest radio station, both in audience figures and in broadcasting hours. Editorial centres in Trondheim, Oslo, Bergen and the district offices now reach a broad over-30s audience.
NRK P1 should unite people and give listeners shared experiences. The channel focuses on news, local journalism, music, current affairs, sport, traditions and entertainment.
NRK P2 is specialist channel for culture and society, offering, amongst others, news and debate with background and analysis throughout the day.
NRK P2 aims to develop a modern and inviting tone, to ensure both experienced and loyal P2 listeners plus the new and younger audiences find the channel attractive and relevant. The channel has adopted systematic promotion of its content both on its own channel and on NRK P1.
NRK P3 is the youth radio station, focusing on new music, humours and entertainment and the reality of being young.
The target audience is young people in Norway between the ages of 15 and 30. P3 has an important role as an ambassador for new Norwegian music.
Through live broadcasts of "P3sessions" and "Urørt" (unsigned), NRK P3 brings more Norwegian artists to the limelight each year. NRK P3 will also be where young people are, delivering content from the main Norwegian music festivals.