The brief, overall strategy document sums up the goals and values for The Norwegian Broadcasting Corporation (NRK) during the next years.
A strategy needs to be translated into actions and measurable results. It is the management’s responsibility to ensure that as many employees as possible understand the connection between goals, measures and results, and adapt their working day accordingly.
NRK - Corporate Strategy:
- NRK STRENGTHENS AND DEVELOPS THE NORWEGIAN DEMOCRACY
- NRK contributes to a better understanding of the society, each other and ourselves.
- NRK inspires us to be more inclusive and curious.
- NRK strengthens Norwegian and Sami media pluralism and diversity.
- NRK UNITES AND ENGAGES EVERYONE LIVING IN NORWAY
- NRK provides content that people find, choose and love.
- NRK is close to the audience, and exists to everyone's benefit.
- NRK is the best depicter of Norwegian and Sami society.
- NRK creates open meeting places, lasting experiences and builds new understanding.
- NRK IS A WORLD-CLASS PUBLISHER AND CONTENT PRODUCER
- We have the best knowledge and understanding of people in Norway.
- We mirror the population in content and organization.
- We work together to learn and develop new ideas.
- We strengthen the interplay between content, technology and product development.
- We increase the share of resources for publishing and content production.