Market and Reputation

NRK is Norway's largest media house. Every day almost nine out of ten Norwegians use one or more of NRK's offerings, whether on TV, radio, internet or other plattforms.

Til Dovre faller

NRK Super is an important provider of content across genres for Norwegian children. Picture taken from a video made during celebration of 200 years since the Norwegian Constitution was signed at Eidsvoll.

Foto: NRK

On any average day in 2014, 87 percent of the population used one or more of NRK's services on television, radio, text-TV, web or mobile.

NRK is financed by means of a license fee, and is mandated to offer public broadcasting via radio, TV and the internet.

73 percent of the population says the licence fee give them value for the money.

Mobile use to explode

In five years, NRK’s daily reach has increased by ten percentage points, partly due to increased use of NRK's online and mobile content.

NRK's challenge has been to connect with the 12-29 age groups, and to audiences of immigrant origin. By consciously working with a multi-platform content strategy, NRK has improved its penetration in these audience groups.

NRK's three television channels have a combined market share of 37,6 percent in 2014.

The overall TV viewing was higher in 2014 than the years before after falling more years in a row. In 2014 the average Norwegian watched 174 minutes of television every day.

NRK's radio channels have a combined market share of 66 percent in 2014.

Read more: A gigantic Small Broadcaster

Read More: NRK Annual Reports (From 2000 - in Norwegian)